Social Media Marketing Campaign Checklist

SMM Checklist

• Create a plan

  • The plan is necessary to save time, money and efforts

• Define goals

  • PR, traffic, sales, brand awareness

• Know your audience

  • General preferences, preferred social networks, interests

• Analyze competitors

  • 50 Top tools for Social media Monitoring socialmediatoday.com

• Set up Social Media accounts

  • Facebook, Twitter, Google+, LinkedIn, Pinterest, StumbleUpon, YouTube, SlideShare etc. depending on where your clients are

• Add Social buttons to your website or blog

  • If you have Joomla! you can find available modules in JED directory extensions.joomla.org

• Place social media buttons inside emails

  • To encourage sharing

• Get employees participating

  • Ask employees "to like", "to follow", comment and recommend

• Ask friends to like the page

  • To expand your reach across social platforms

• Write qualitative content

  • 5 habits of successful content marketers socialmediaexaminer.com

• Write “Great Headlines”

  • How to create headlines that go viral with Social Media socialmediaexaminer.com

• Make sharing easy

  • Embed social media buttons and optimize the content

• Think visually (include images)

  • How to crate visual social contact socialmediaexaminer.com

• Share content via multiple social networks every time a new post appears

  • To expand your reach across various platforms

• Use Facebook, Twitter, LinkedIn, StumbleUpon advertisements

  • How to use Facebook Ads socialmediaexaminer.com

• Use short provocative tweets

  • To evoke interest and encourage sharing

• Use hashtags

  • 5 hashtag tracking tools for Twitter, Facebook and beyond socialmediaexaminer.com

• Run polls, surveys, competitions

  • To increase users' engagement

• Offer specials for followers

  • To increase loyalty

• Respond to comments

  • To engage with followers

• Participate in LinkedIn groups

  • 5 steps to building quality LinkedIn connections socialmediaexaminer.com

• Join conversations with industry leaders and share their content

  • LinkedIn, Google+ groups

• Build contacts

  • Participate in discussions, share your expertise

• Forum/blog commenting

  • Find relevant blogs and forums that are updated on a regular basis

• Submit blog posts to Social bookmarking sites

  • StumbleUpon, Reddit, Delicious etc.

• Engage with your audience

  • Run pools, reply to comments, participate in discussions

• Diversify the content you share: articles, video, infographics

  • 5 habits of successful content marketers socialmediaexaminer.com

• Optimize the content

  • To encourage sharing and commenting

• Specify OG parameters

  • What is Open Graph and how to integarte it easily into Joomla joomplace.com

• Specify post’s Meta Title & Description

  • SEO tactics

• Constantly measure & monitor marketing results

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• Modify the strategy

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