Blogging became an effective marketing tool last year and, it seems, going to stay as such. According to Matt Cuts, the head of Google’s Webspam team, the stress should be put on quality of posts & offering value to the readers.  Qualitative content not only drives traffic to your Joomla! website and increases SEO results, but improves your brand, helps to build long-standing relationships with your clients, keep them updated with recent company’s events, discounts and offers.