After launching a product, startups often ask themselves, “What next?” — and before they know it they’ve created a monster. Andrew Chen explains why you should stop overwhelming your product with shallow features and start highlighting its core value.

Editor’s Note: This guest article from Andrew Chen originally appeared on his blog as “Does Your Product Suck? Stop Adding New Features and “Zoom in” Instead on Your Product Design Approach”

Adding a Lot More Features Won’t Save Your Product

Everyone’s worked on a product that’s failing despite a ton of work behind it. It’s not for lack of great ideas, or a lack of bright minds working long and hard on the product. In the startup world, often this comes because after a new product is launched, there’s a Trough of Sorrow where features are often added to try to spark traction. After a few months of this, and a few shifts in direction, it’s easy to get a Frankenstein product that tries to do too much.