Everybody knows that the best kind of advertisement is word of mouth. In very deed, each of us before buying anything tries to find the information ensuring it'd be a good choice.  The feedback of other customers really helps us a lot to make a decision to do a business with a certain company or not to do.

That's why if you want to leverage your existing customer relationships so that to grow new perspective ones, testimonials are vital for your web site. With them you will definitely build your business reputation and credibility encouraging people to trust you and to become your new clients.

How to use testimonials more effectively:

1. Make your testimonials unique. Add all the required custom fields which are specific for your target audience. It will help you to present your products or services more advantageously to your future customers.

2. Make your testimonials valuable. Add different Rating type custom fields to estimate the most important features of your products or service (product quality, service, satisfaction, etc.). Such information will be very helpful for your website visitors to make a purchase decision.

3. Put testimonials in the most beneficial places. Group similar testimonials with certain tags and display them for certain pages of your site. It will allow all your web site visitors to see required testimonials for different products even they are on different pages. Insert testimonials also into your Joomla! articles or blog posts. Such testimonials placement will be undoubtedly beneficial and will increase effectiveness of your articles or blog posts. See an example below:

Great component - great support!

Survey Force is a great survey tool. I have just implemented it as part of my online survey offering. The best support I have received from any Joomla developers. I am getting so tired of all the joomla developers sending you to their forums with no support for their bugs after you have paid for products. These guys have got it right. The online manuals for the product is also comprehensive. Thank you guys really appreciate it!

Catering
Satisfaction
Value for money
Quality

James C. Strum

Pergament Home Centers, CEO

Sample tag test tag

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4. Make your testimonials eye-catching. Choose the most suitable style of the module, timeout between text changes, fade colors, number of letters shown in the module, etc.

Thus, with testimonials you can build credibility of your website visitors and convert them into your real customers. To do it much more easily and efficiently, use Joomla! Testimonial Component. Find the complete description of the component here.